About the Role
We are looking for a proactive and result-oriented Digital Marketing Manager to lead our end-to-end marketing initiatives. The role is responsible for building a scalable marketing engine that drives brand awareness, generates qualified leads, and supports business growth across our software and technology solutions.
Marketing Strategy & Planning
- Develop and execute the overall marketing strategy aligned with business goals.
- Create quarterly and annual marketing plans with defined KPIs.
- Identify new growth opportunities, marketing channels, and campaign ideas.
Lead Generation & Outbound Marketing
- Build and optimize a scalable outbound lead generation engine.
- Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.
- Work closely with the sales team to improve lead quality, nurturing, and conversion.
Content & Brand Management
- Oversee the company’s content strategy and brand communication across all channels.
- Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.
- Ensure consistent messaging and strong brand positioning.
Digital Marketing
- Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms in coordination with external agencies.
- Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.
- Monitor campaign performance and continuously improve marketing ROI.
Agency & Marketing Operations
- Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.
- Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.
- Support sales with targeted campaigns, marketing collateral, and performance reporting.
Desired Skills & Experience
- 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
- Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.
- Experience managing agencies and coordinating cross-functional teams.
- Analytical mindset with excellent communication and project management skills.
- Experience in B2B software, SaaS, ERP, or technology companies will be preferred.